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 The "freebies" phenomena: the provision of free goods and services   The "freebies" phenomena: the provision of free goods and services   $4.99 
 Stakeholder Thinking in Marketing   Stakeholder Thinking in Marketing   $45.00 
 Special Issue of JHRM: Honoring Stanley C. Hollander   Special Issue of JHRM: Honoring Stanley C. Hollander   $45.00 
 Shanghai Jiante Biotech: building a strong brand   Shanghai Jiante Biotech: building a strong brand   $4.99 
 Relationship Theory & Business Markets   Relationship Theory & Business Markets   $45.00 
 Re-branding: the McDonald's strategy   Re-branding: the McDonald's strategy   $4.99 
 Product Portfolio Management   Product Portfolio Management   $45.00 
 Pharmaceutical Marketing   Pharmaceutical Marketing   $45.00 
 Markets & Marketing   Markets & Marketing   $15.00 
 Marketing in the 21st Century   Marketing in the 21st Century   $20.00 
 Marketing Education: Constructing the Future   Marketing Education: Constructing the Future   $45.00 
 Innovativeness in Data Collection and Interpretation   Innovativeness in Data Collection and Interpretation   $45.00 
 ICT in marketing: enhancing cooperation   ICT in marketing: enhancing cooperation   $4.99 
 History of Public Relations   History of Public Relations   $45.00 
 Fast Fashion   Fast Fashion   $45.00 
 Ethics & International Marketing   Ethics & International Marketing   $45.00 
 Dubai: tourism and destination branding   Dubai: tourism and destination branding   $4.99 
 Direct marketing: reaching the international consumer   Direct marketing: reaching the international consumer   $4.99 
 Customer Relationship Management   Customer Relationship Management   $15.00 
 Cultural Perspectives on Services Marketing   Cultural Perspectives on Services Marketing   $45.00 
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01.Fast Fashion
02.Corporate Marketing
03.Customer Relationship Management
04.Marketing in the 21st Century
05.Ethics & International Marketing
06.Stakeholder Thinking in Marketing
07.An interview with Jean-Marc Lehu
08.Building a Brand
09.Direct marketing: reaching the international consumer
10.Innovativeness in Data Collection and Interpretation
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