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Marketing
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Direct marketing: reaching the international consumer
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Dubai: tourism and destination branding
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ICT in marketing: enhancing cooperation
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Re-branding: the McDonald's strategy
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Shanghai Jiante Biotech: building a strong brand
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The "freebies" phenomena: the provision of free goods and services
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An interview with Darrell Kofkin
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An interview with Gary Spangler
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An interview with Jean-Marc Lehu
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An interview with Lars Thomassen
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An interview with Leslie de Chernatony
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An interview with Nirmalya Kumar
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Customer Relationship Management
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Markets & Marketing
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Building a Brand
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Marketing in the 21st Century
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Consumer Culture in Australia
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Corporate Marketing
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Cultural Perspectives on Services Marketing
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Ethics & International Marketing
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Building a Brand
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Direct marketing: reaching the international consumer
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