An interview with Gary Spangler: DuPont's E-Business Leader for Electronic & Communication Technologies
August 2007, 5 pages
Interview by: Alistair Craven
Gary Spangler has worked for DuPont for the past 28 years. He holds a B.S. degree in Civil Engineering Technology and an MBA from Virginia Polytechnic Institute and State University. Gary leads E-Business for DuPont Electronic & Communication Technologies, one of five technology platforms in DuPont.
Gary is considered a thought leader in DuPont for search engine marketing, word of mouth marketing and lead management. Gary represents DuPont to the Word of Mouth Marketing Association (WOMMA) and he is on WOMMA’s Board of Directors. Gary has spoken on WOMM at a variety of venues including those sponsored by Ad-Tech, Marketing Sherpa, Direct Marketing Association (DMA), WOMMA and BtoB Magazine.
His opinions have been written in Information Week, NPV Marketing Magazine, Brand Week Magazine, BtoB Magazine and Marketing Sherpa. Gary was nominated for the DMA’s Direct Marketer of the Year 2007.
In this interview, read what he has to say about the growth of word of mouth marketing and the value of e-marketing in meeting the marketing objectives of a business.
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