December 2007, 4 pages
Interview by: Alistair Craven
Dave Ulrich is a Partner and co-founder of The RBL Group and a professor of business at the Ross School of Business, University of Michigan. Professionally, he studies how organizations build capabilities of speed, learning, collaboration, accountability, talent, and leadership through leveraging human capital. He has helped generate multiple award winning data bases that assess alignment between strategies, human resource practices and HR competencies.
Norm Smallwood is co-founder (with Dave Ulrich) of The RBL Group. In 2005 and 2006, The RBL Group was ranked as the #1 leadership development firm in the world by Leadership Excellence. Prior to this, Norm was a founding partner and managing director of Novations Group, Inc. where he led business strategy, organization design, and human resource management projects for a wide variety of clients spanning multiple industries.
In their new book Leadership Brand, Ulrich and Smallwood explore the advantages of a branded approach to corporate leadership. They use hard data to show that a company whose leadership embodies its unique brand will achieve stronger market value than competitors. In other words, there is real value in building a leadership brand, and now the authors have created the first step-by-step guide for doing it.
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