February 2007, 6 pages

Interview by: Sarah Powell

Henri-Claude de Bettignies is the AVIVA Chair Emeritus Professor of Leadership and Responsibility and is Emeritus Professor of Asian Business and Comparative Management at INSEAD.

He is also Distinguished Professor of Global Responsible Leadership at the China Europe International Business School (CEIBS) in Shanghai. He was the founder of the Euro-Asia Centre at INSEAD, which preceded development of the school’s activities in Japan and the Asia Pacific region, and he is Director of AVIRA, an INSEAD programme for chairmen and CEOs offered in the EU, USA and Asia.

Previously, Professor de Bettignies taught ethics at Stanford Business School, and he launched and led the development of ethics at INSEAD before moving to China where, together with CEIBS, he is currently setting up the Euro-China Centre for Leadership and Responsibility.

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