2006, 4 pages

Interview by: Alistair Craven

David Weinberger is the co-author of The Cluetrain Manifesto, the bestseller that cut through the hype and told business what the Web was really about.

His latest book, Small Pieces Loosely Joined has been published to rave reviews hailing it as the first book to put the Internet in its deepest context. He has been writing and publishing in national magazines for over 25 years. Previously he has held senior management positions in strategic marketing at Open Text (the engine behind Yahoo!) which he helped to take public in 1996, and Interleaf, the industry’s first document management system and first electronic document publishing system.

Dr. Weinberger turns his remarkable range of experience and knowledge to the most important question facing every business today: How is technology changing the way my employees, partners and customers are putting themselves together, and how is that changing the basics of my business?

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