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Today we are living in a data age. Millions of pieces of information are generated and used by organizations every day - and developments in technology have helped to make the storage and manipulation of this information much easier.

But while marketers have been rubbing their hands together at the comparative ease at which they are now able to gather, analyze and interpret masses of customer data, serious underlying issues of privacy and data protection are threatening to not only damage business relationships, but also ask searching questions as to the conduct of corporations in today's information society.

From the corporation's standpoint there are questions of what can be collected, how it can be stored and how it can be used. From the customer's standpoint there are questions of what is being collected and exactly how and when - and by whom - it is being applied.

In one of the articles included in this Briefing you will find out about a telephone survey of 480 consumers which suggests that even though most consumers are concerned about how personal information is collected and used, very few are aware of how tools and techniques are being used to collect personal level purchase data.

Articles:

Legal and privacy issues surrounding customer databases and e-merchant bankruptcies: reflections on Toysmart.com
From a consumer perspective, the issue of personal, informational privacy is of growing concern as our society becomes more and more digitized. For businesses however, detailed customer information is a valuable and lucrative commodity. The latter is particularly true for online businesses with few tangible assets.

Originally published in Industrial Management & Data Systems Volume 104 Number 3, 2004

Right to privacy? The protection of personal data in UK public organisations
This article aims to investigate and analyse the extent to which individual privacy is being protected by recent legislation in the UK – in particular, the Data Protection Act (DPA) 1998 and the Human Rights Act (HRA) 1998.

Originally published in New Library World Volume 103 Number 11/12, 2002

Collecting and using personal data: consumers' awareness and concerns
Consumers are becoming increasingly concerned about the privacy of their personal information and information about their purchase behaviors. The current study examines the extent to which consumers are concerned with how their personal information is collected and used, their awareness and knowledge of data collection practices using discount (loyalty) cards, and the relationship between demographics and privacy concerns.

Originally published in the Journal of Consumer Marketing Volume 19 Number 4, 2002

Consumer privacy and the Internet in Europe: a view from Germany
Despite the widely varying estimates about the strength of the global Internet economy, there is general agreement among experts about the dramatic influence of this medium on consumers as well businesses. However, one area that has generated conflicting views is the issue of Internet privacy. As businesses develop more sophisticated technologies to collect, store and disseminate information on consumers, privacy and security of this information are raising concerns among consumers and public policy advocates.

Originally published in the Journal of Consumer Marketing Volume 20 Number 7, 2003

Co-managing online privacy: a call for joint ownership
This article argues that online privacy rights of consumers are not absolute rights but joint ownership privileges they share with online marketers. Consumers can voluntarily transfer these privileges to online marketers under certain mutually agreeable conditions.

Originally published in the Journal of Consumer Marketing Volume 20 Number 7, 2003

Data protection and privacy: the Australian legislation and its implications for IT professionals
The notion of privacy takes on a completely different meaning when viewed from the perspective of an IT professional, an organisation using technology to support strategic directions or a member of the public. This paper looks past the technical issues involved in data protection and examines some of the business, social and regulatory aspects that have become important to those involved in the management, storage and dissemination of electronic information.

Originally published in Logistics Information Management Volume 15 Number 5/6, 2002

Security of personal data across national borders
As information flows across national borders, the concern for data security increases. Accordingly, personal data and business transactions collected by international companies are no longer safe once they enter the realm of the Internet. This paper addresses privacy concerns of e-commerce customers.

Originally published in Information Management & Computer Security Volume 10 Number 5, 2002

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