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Communication Strategies

Communication Strategies
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Lack of preparation is every manager's nightmare.

Do you find yourself needing to get up to speed on a particular subject in time for an important meeting or event? Are you struggling to find both the time and the patience to track down the most appropriate material?

Then look no further than Emerald Management Briefings! Management Briefings provide you with a detailed insight into your chosen topic and comprise up to six specially-selected articles from the 40,000-strong Emerald Fulltext article database selected by 98% of the world's 100 top business schools as listed by the Financial Times.

Not sure what to expect? Have a look at this sample of an Emerald Fulltext article to find out.

You will need the Adobe Acrobat reader to view this article and to view our Management Briefings.


Successful communication is vital to any business. According to Emerald author Christopher Connolly, more effective communication is reported as a solution to most life and work problems. But what are managers doing about it?

Communication in business teams continues to be essential for effective teamwork, technical excellence and customer responsiveness. Technology has increased the speed and ease of much communication, and the reliable stand-by of the team briefing remains a core component. Yet perhaps the most effective ways of improving communication are also the simplest - taking the time to really notice your colleagues, listening to how they speak as well as what they say, and remembering that what happens inside of us, in particular how we feel, will have a profound influence on what we do.

Find out more about the role communication can play in your business with this Briefing.

Articles:

Authentic communication: motivate by aligning thought and action
Cynicism is the most pervasive, destructive disease in organizations today. At its most public, it brings down companies and their leaders. A high-profile CEO encourages employees to invest their retirement savings in company stock while, at the same time, selling off his own shares.

Originally published in the Handbook of Business Strategy Volume 5 Number 1, 2004

Closing the communication gap
The fast and efficient exchange of information is undeniably a competitive advantage in business. And in a fluctuating economic environment, it's paramount. Unfortunately, in the rush to adapt to market needs, many organizations sacrifice effective communication. As priorities shift, executives may impart only the immediate goals and fail to share the rationale and strategies behind them. They may be so focused on results, they neglect to praise and reward their staff. Most of all, managers may forget that communication is a two-way exchange - one part dialogue, one part listening.

Originally published in the Handbook of Business Strategy Volume 5 Number 1, 2004

Communication with cojones
The role of internal communications has become a pinnacle for the modern-day office, where political correctness and contemporary management techniques claim to put employees in the driving seat next to employers. The virtually flat-structured companies that have emerged proclaim that staff and management are equally responsible for the culture and the course of their companies. Ideas that were previously exclusive to management have gradually been put to the floor and the importance of internal communications recognized. Why then is it executed so poorly?

Originally published in the Handbook of Business Strategy Volume 5 Number 1, 2004

Thresholds of attention
At the very heart of business strategy is the relationship between the company and its customer. The active core that allows the company to transmit its value to its customer is through communications. Communications are so fundamental an aspect of business that people sometimes even forget how important they really are. At every level, conveying the company's information and messages is a critical factor of success, not only for the enterprise, but for each individual business function that drives the whole.

Originally published in the Handbook of Business Strategy Volume 5 Number 1, 2004

Service with a smile: a new perspective on internal communications
Devising an internal communications strategy is probably the easy bit. Delivering it, especially in a service organization, is the hard part. Of course, it shouldn't be that difficult for an organization that works like a well-oiled machine, should it? Except that businesses are not like machines. They're like human beings: organic, unpredictable, and with key working parts that aren't entirely under your control. Instead of nice, uniform cogs that go round and round when you press a button - you've got people.

Originally published in the Handbook of Business Strategy Volume 5 Number 1, 2004

Emerald Management Briefings are delivered as bookmarked PDFs for your convenience.

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