Originally published as Management Research News
Volume 29 Number 1/2, 2006
ISBN: 1 84544 904 5
Guest edited by: Dr Nelson Oly Ndubisi.
Presented here are six varied papers on marketing issues in Malaysia – an interesting mix of research.
Two papers address internet banking and consumers' attitudes to operating their accounts and financial business in this way. One paper looks at consumers' response to sales promotional tools and another at effects of gender on purchase decisions. The two final papers look at the influence of the family structure on purchase decisions and the ways in which Malaysian customers articulate their dissatisfaction. A useful adjunct for anyone looking to market in this region.
Contents:
Borneo online banking: evaluating customer perceptions and behavioural intention
Adopting the technology acceptance model, this research examines the factors that determine intention to use online banking in Malaysia Borneo. Perceived ease of use and perceived usefulness factors are considered to be fundamental in determining the acceptance and use of various information technologies. However, these beliefs may not fully clarify behavioural intention towards newly emerging technologies, such as online banking.
Consumer attitudes, system's characteristics and internet banking adoption in Malaysia
This paper examines the determinant structure of customers’ attitude system's characteristics on adoption of internet banking (IB) by Malaysian bank customers.
Awareness and usage of promotional tools by Malaysian consumers: the case of low involvement products
This article evaluates the awareness and behaviours of Malaysian consumers towards sales promotional tools such as coupons, price discount, free samples, bonus packs, and in-store display in the purchase of low involvement products.
Colour and product choice: a study of gender roles
This article researches in to how colour can stimulate interest and subsequently increase the appeal power of products. There has been very little or no research in the colour-impact domain in Malaysia. Gender has also been presented as an important factor of colour penchant and proclivity. This work seeks to understand the influence of colour on consumer choice of automobile as well as the effect of gender differences.
Family structure and joint purchase decisions: two products analysis
This article addresses the impact of family structure on joint purchase decisions of Malaysian spouses for the following products: furniture, vacation, and aggregate or overall products (a combination of furniture and vacation).
Complaint behaviour of Malaysian consumers
This paper examines the post dissatisfaction behaviour of Malaysian consumers vis-à-vis their complaint behaviour and defection. Specifically, the relationship between public complaint behaviour (i.e. complaining to the organization), private complaint behaviour (complaining to family members and friends without a word to the organization) and customer defection were considered.
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