Originally published as the Journal of Fashion Marketing and Management Volume 10 Number 3, 2006
ISBN: 1 84663 084 3
Guest Edited by: Dr Liz Barnes and Ms Gaynor Lea-Greenwood
Fashion retail is in a period of growing competitive pressure.
A large majority of UK high-street apparel retailers have followed the fast fashion concept in one form of another including Top Shop, New Look and George at Asda. This Special Issue examines the emergence of the fast fashion strategy both in terms of the supply chain issues and its impact on the wider fashion industry.
Contents:
Fast fashioning the supply chain: shaping the research agenda
The phenomenon of fast fashion is under-researched academically, yet has received attention in most of the fashion and business press. Therefore, as it would seem timely, this article aims to present the findings of some exploratory research.
Supplier management in fast moving fashion retailing
The over-arching purpose of this research is to explore the issue of supplier management within the context of fast-moving fashion retailing. Qualitative research utilising key informant interviews was used.
Fast fashion: a financial snapshot
The purpose of this paper is to establish an objective measure for the success of fast fashion to deliver measurable financial improvement. A statistical analysis of published financial data has been used to determine if any statistically significant difference exists between the financial performance of retailers split into two groups; fast fashion and non-fast fashion.
Fast fashion requires fast marketing: The role of category management in fast fashion positioning
The purpose of this article is to review the potential contributions of category management (CM) to the UK fashion sector and subsequently to establish evaluation criteria for the application of CM in the UK fashion sector.
Supply chain influences on new product development in fashion clothing
This study sets out to focus on the textiles and fashion clothing supply chain with the objective of identifying factors that constrain company activities and inhibit competitiveness.
Buyer behaviour for fast fashion
This paper seeks to address the complex nature of fast fashion buying through case studies with a supermarket, department store and own brand label. The phenomenon of fast fashion raises questions about traditional approaches to sourcing and buying, which are addressed here.
A mass customised supply chain for the fashion system at the design-production interface
The objective of this research is to develop implementation strategies for producers at the fashion apparel supply chain upstream, in order to move towards a more coordinated, streamlined and responsive process.
Ethical fashion: myth or future trend?
The aim of this article is to contribute to a better understanding of ethical fashion consumption. Even though consumers demand more ethical responsibility from companies, it is debatable if consumers would sacrifice their own personal needs to support ethically produced clothing.
About the Journal of Fashion Marketing and Management
The Journal of Fashion Marketing and Management examines the emerging trends and issues that impact on the fast-moving environment of the fashion and textile industry. The journal blends high quality research, with descriptive studies of current business practices and developments in marketing, employment, production, consumption and trade locally and globally.
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