Originally published as "Ethics and international marketing: research background and challenges", International Marketing Review Volume 22 Number 5, 2005
ISBN: 1 84544 819 7
Guest edited by: Marylyn Carrigan, Svetla Marinova and Isabelle Szmigin, University of Birmingham, UK.
The aim of this Special Issue is to provide diverse views on the complexity of ethical issues in the context of international marketing.
It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the Special Issue have been subjected to a rigorous review process by internationally renowned experts in the field.
Contents:
Ethics and international marketing: Research background and challenges
This paper is a general review contextualising the current debate on ethics and international marketing. The aim of the paper is to present an overview of historical and current trends as a background for this special issue edition of International Marketing Review focusing on international marketing ethics.
Has the medium (roast) become the message?: The ethics of marketing fair trade in the mainstream
This paper examines the ethics of marketing both fair trade products and the movement's message of change, as fair trade shifts from a distribution system that relied on alternative distribution channels to one that is increasingly reliant on the commercial mainstream.
Consumer preferences for the marketing of ethically labelled coffee
This study aims to assesses the relative importance that Belgian consumers attach to different characteristics and marketing practices of ethically labelled coffee, i.e. type of ethical issue, label issuer, amount of information provided, distribution and promotion strategy and branding.
A cross-cultural study of the role of religion in consumers' ethical positions
Previous studies have looked at how socio-economic and political factors play a role in consumers' ethical positions, but few have considered the role of religion which is a major driver of ethics. This paper seeks to address this.
International green marketing: A comparative study of British and Romanian firms
The market of ecological products is growing exponentially at global level, however, there are very few studies focused on the international marketing strategies of eco-firms. This article seeks to address the issues.
Comparing Thai and US businesspeople: Perceived intensity of unethical marketing practices, corporate ethical values, and perceived importance of ethics
The purpose of this study is to examine differences in the ethical decision-making processes of Thai and American businesspeople, considering perceived moral intensity, corporate ethical values (CEV), and perceived importance of ethics.
An ethics of representation for international marketing communication
This paper offers an ethical analysis of visual representation that provides criteria for and sheds light on the appropriateness dimension of marketing communications. It provides a theoretically informed framework for recognizing and understanding ethical issues in visual representation.
About International Marketing Review
The International Marketing Review provides a platform for contemporary ideas in international marketing, the thinking, theory and practice. It is not a home for general marketing papers, but delivers research based on empirical studies of marketing strategy issues as well as comparative studies of markets and marketing practice with a purely 'International' flavour. The International Marketing Review seeks to publish papers that are academically robust, hence the double blind peer review process it adopts, but also papers that communicate effectively and therefore really contribute to international marketing..
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