July 2006, 6 pages
Interview by: Sarah Powell
Stuart Hart is the S.C. Johnson Chair of Sustainable Global Enterprise and Professor of Management at Cornell University’s Johnson School of Management.
Before joining Cornell in 2003, he was the Hans Zulliger Distinguished Professor of Sustainable Enterprise and Professor of Strategic Management at the University of North Carolina’s Kenan-Flagler Business School, where he founded the Center for Sustainable Enterprise and the Base of the Pyramid Learning Laboratory.
Professor Hart is one of the world’s top authorities on the implications of sustainable development and environmentalism for business strategy. His seminal article ‘Beyond Greening: Strategies for a Sustainable World’ won the McKinsey Award for Best Article in Harvard Business Review in 1997 and helped launch the movement for corporate sustainability. With C.K. Prahalad, Hart wrote the path-breaking 2002 article ’The Fortune at the Bottom of the Pyramid’, which provided the first articulation of how business could profitably serve the needs of the four billion people living in poverty in the developing world.
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