Creativity and innovation are considered to be key factors for achieving the sustained organizational competitive advantage in the new economy. Therefore, organizations need to continuously adapt, develop, create and innovate.

Since it is argued that employees' creativity makes an important contribution to organizational innovation, effectiveness and survival, there is a need for organizations to create the organizational contexts that are most supportive to idea generation and creative thinking. In other words, for employees to be creative there must be a work environment that supports the process of creativity.

About Emerald Management First

Emerald Management First is an online business and management library which places more management tools at your disposal than any other resource. Designed specifically for managers, Emerald Management First brings you regularly updated articles, case studies, guru interviews and more direct to your desktop.

Visit the Emerald Management First homepage