2006, 6 pages
Interview by: Alistair Craven
Robin Speculand is the CEO of Bridges Consultancy Int, which specializes in making strategy come alive.
Before founding Bridges, he was Asia Pacific Regional Vice President for Citigroup. He has lived and worked in the UK, US and Australia and has operated in Asia since 1989. He holds an MBA from the National University of Singapore and is the Founder and President of the Business Roundtable for Innovative Management, a management think tank. He is known as a masterful event facilitator, an engaging public speaker and a writer of books and articles.
Speculand's book Bricks to Bridges: Make Your Strategy Come Alive shows how most strategy implementation efforts don't work; as many as 90 per cent fade out along the way or simply fail to deliver. Only 10 per cent succeed. Overwhelmingly, this is because most business leaders waste critical time creating ineffective change management activities. They need to grasp the fact that to succeed, business strategies require implementation over an extensive period of time.
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