Originally published in Journal of Business Strategy, Volume 29, Issue 2

Over the past decade, concepts that focus on environmental stewardship have gripped the collective intellect of humankind, challenged our capacity to be self-aware, and established a common global imperative to respond to critical issues that arise from world-wide climate change and natural resource conservation. Yet, while most enterprises have already undertaken some form of “green” initiative, very few have established an enterprise-level “green” strategy that responds to the new global imperative. This paper aims to provide a methodology and tool-set to help close that gap.