Originally published as: Journal of Historical Research in Marketing, Volume 1, Issue 1

Guest Editor: Brian Jones

ISSN: 1755 – 750X:

The growing body of historical research in marketing published since the early 1980s was once labelled by Stanley C. Hollander as the “new marketing history”. If there ever was a father or product champion of this new marketing history, that person surely was Stan Hollander who, unfortunately, passed away in March 2004. Whether it involved organizing the CHARM conferences, editing the marketing history section of the Journal of Macromarketing, editing special history issues of other marketing journals, or editing anthologies of marketing history articles, Stan created opportunities for others to publish their historical research in marketing. In that way, he made it possible for many others to share his passion for marketing history.

That passion was evident in his own work and in the many awards and distinctions he earned during an academic career that spanned half a century (Merchants Council Award, NYU, 1964; Teaching & Research Leadership Award, American Collegiate Retailing Association, 1980; elected to the Retail Education Hall of Fame; Michigan State University Distinguished Scholar Award, 1982; Outstanding Marketing Educator Award, Academy of Marketing Science, 1991; citations in a number of Who’s Who directories). There was never any thought in our minds but that the first issue of this new journal would be a celebration of the contributions to historical research in marketing by Stanley C. Hollander.

Contents list:

1. Editorial: Making Marketing History
Brian Jones

2. My Life on Mount Olympus
Stanley C Hollander
The purpose of this paper is to recount Stanley C. Hollander’s own educational experiences and career paths. This a reprint (with permission) of Stanley C. Hollander’s article which first appeared in the Journal of Macromarketing in 1995

3. An Uncommon Scholar
Professor Robert W Nason
Robert Nason’s sensitive look at Hollander’s life and career in “An Uncommon Scholar”. Nason was first a student of Hollander’s and later a colleague at Michigan State University for almost 20 years. He provides a unique perspective on Stan’s character as a scholar and as a human being.

4. Stanley C Hollander and the Conferences on Historical Analysis & Research in Marketing
DG Brian Jones, Eric H Shaw, Deborah Golding
This paper examines the history of the conferences on historical analysis & research in marketing (CHARM) from their inception in 1983 through 2007 focusing on the influence of Stanley C. Hollander, who co-founded the CHARM conference and whose drive and determination fuelled its growth for the first 20 years.

5. A Litotes of What You Fancy: Some Thoughts on Stanley Hollander’s Writing Style
Stephen Brown
A wonderfully entertaining and insightful analysis of Hollander’s writing. Brown’s own writing style is unique and well known to marketing professors who will recognize this piece as another in his series of penetrating critiques of the writing styles of brilliant marketing scholars.

6. General Book Store in Chicago, 1938-1947: Linking Neighbourhood to Nation
Terence H Witkowski
Through an account of the layout, operations, and four main product lines of a small Chicago bookstore between 1938 and 1947, this paper shows how a neighborhood retail establishment reacted to the sweeping events of the Great Depression and World War II.

7. Competition, Cooperation and Open Price Associations: Relationship Marketing and Arthur Jerome Eddy (1859-1920)
Mark Tadajewski
The last full article in this issue picks up a theme from Hollander’s doctoral dissertation, price determination and competition, and extends later work by Hollander (1998) on relationship marketing.

Explorations and Insights

1. Editorial: Looking Backward – and Ahead: the Explorations & Insights Section
Stanley Shapiro

2. Reflections on Stan Hollander: The Early MSU Years and CHARM
William Lazer
Reminiscences provided by Bill Lazer, a long time Hollander colleague at Michigan State University, on Hollander’s relocation to MSU, his academic life there and the founding of CHARM.

3. Hollander’s Doctoral Seminar in the History of Marketing Thought
DG Brian Jones and William Keep
Commentary that discusses how Hollander was teaching his doctoral level ‘History of Marketing Thought’ course toward the end of his career. The readings that students were assigned in this class are also revealed.

4. Lost and Found: Stanley C Hollander’s (1956) History of Labels
Paula A McLean
From time to time, the Explorations and Insights section of the Journal of Historical Research in Marketing will include historical review essays intended to bring relevant older books to the attention of today’s marketing historians, books that provide insights and information but which may have become... lost since their initial publication. This is one such essay.

5. Lost and Found: Stanley C Hollander’s (1953) Sales Devices Throughout the Ages, From 2500 BC to 1953 AD
Maureen Bourassa and William H Murphy
Sales Devices Throughout the Ages provides a fascinating journey through four thousand years of selling history. This analysis of the monograph and of its historical context reveals transformations in the legitimacy of selling, both within marketing and within society as a whole.

About Journal of Historical Research in Marketing

Launching in 2009, Journal of Historical Research in Marketing is the only quarterly, peer-reviewed journal publishing high quality, original, academic research that focuses entirely on marketing history and the history of marketing thought.  Marketing is defined broadly to include the activities involved in commercial exchange and other commercial-like activities.  Marketing history includes, but is not limited to, the histories of advertising, retailing, channels of distribution, product design & branding, pricing strategies, market research, and consumption behaviour - all studied from the perspective of individuals, companies, industries, or of whole economies and societies. 

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